The Ontario government has appointed Ken Hughes to the newly created role of Special Advisor for the Beverage Alcohol Review.

Hughes will provide advice to the Minister of Finance, Vic Fedeli, on how the government can modernize Ontario’s beverage alcohol system to give consumers more choice and convenience while giving businesses more opportunities.

“Alcohol reform is something long-desired by the people of Ontario. Today, we’re moving another step forward on our promise to improve customer choice and convenience and enable more opportunities for businesses in the beverage alcohol sector,” said Minister Fedeli.

“We look forward to working with him on designing our plan to expand the sale of alcohol into corner, grocery, and big box stores.”

The Ford government has long pledged to bring beer and wines sales to local stores.

The new Special Advisor has previously served as Minister of Municipal Affairs and Minister of Energy with the Government of Alberta between 2012 and 2014, and as an MP in the House of Commons before that.

Hughes was also the first Chair of Alberta Health Services.